图书简介：

本书主要通过商务交流模拟试验、案例分析和英文原版片段阅读等教学方式，使学生了解商务交流的基本知识、掌握商务沟通的基本技巧、提高解决商务活动中常见问题的能力等。修订后的教材更新了过时素材，增加了拓展内容并增配了微课、微视频等立体化资源。

目录：

Chapter 1 Effective Communication in Working Context

1.1 Communicate for information, influence and relationship

1.2 Gain effectiveness in communication

1.3 Avoid barriers in communication

Chapter 2 Strategies in Organizational Communication

2.1 Know about the people you communicate with

2.2 Choose the right channel for communication  

2.3 Follow the appropriate style in message delivery

Chapter 3 Listening Skill in Workday Communication

3.1 Why do we need to listen?

3.2 Why are we not listening?

3.3 How can we improve listening skill?

Chapter 4 Oral Presentation and Visual Aids

4.1 Preparation and presentation draft

4.2 Delivery of oral presentation  

4.3 Visual aids to supplement oral delivery

Chapter 5 Professional Document:Effective Content Design

5.1 Direct and indirect organization of business message

5.2 High Skim Value for audience convenience

5.3 Effective paragraphs of business message in English

Chapter 6 Professional Document: Effective Format Design

6.1 Format of business letters

6.2 Format of memos

6.3 Mechanical means of edition to improve readability

Chapter 7 Professional Document: Appropriate Language Choice

7.1 Being positive in using words and tones

7.2 C's principles: correct, clear, complete, concrete, concise

7.3 Standard of professional language:natural, personal, simple, diplomatic

Chapter 8 Meeting Communication

8.1 Conference information delivery and meeting invitation

8.2 Meeting preparation  

8.3 Meeting agenda

Chapter 9 Communicate for Employment

9.1 A resume of English standard

9.2 An application letter targeted at the post

9.3 Successful interview performance

Chapter 10 Communication: A Cross-Cultural Perspective

10.1 Difference in concept of context: high or low dependence

10.2 Difference in concept of time: sequential or simultaneous

10.3 Difference in concept of relationship: individual or group

10.4 Difference in idea delivery: direct or indirect