印刷色数：四色

图书特色：1. 新理念:坚持育人为本，突出职教特色

2. 新标准:坚持产教融合，校企“双元”开发

3. 新逻辑:思政融入，落实立德树人根本任务

4. 新形式:充分利用现代信息技术，创新教材形式

图书简介：

本教材兼具专业性和实用性，注重实际应用，突出“岗课赛证”有机融合，内容设计力求体现新文科教育理念，不仅注重提高学习者的语言运用能力与专业表达能力，而且注重培养其实际工作中的职业能力，以期达到英语学习与艺术设计专业能力培养有机融合的目的。本教材内容主要涉及艺术设计简介、艺术设计的历史与发展、平面设计、视觉传达设计、数字媒体设计、广告设计、环境艺术设计和产品设计等方面。各单元紧密结合当前高等职业教育艺术设计专业所涉及的主要内容，选材新颖，内容丰富，练习难易适中。为便于教学，各单元均附有学习目标、职业背景信息和课前热身，便于学生课前预习，书后还附有词汇总表。

目录：

Unit 1 Introduction to Art Design

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Mini-Project and Feedback

Unit 2 Development of Art Design

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Mini-Project and Feedback

Unit 3 Graphic Design

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Mini-Project and Feedback

Unit 4 Visual Communication Design

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Mini-Project and Feedback

Unit 5 Digital Media Design

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Mini-Project and Feedback

Unit 6 Advertising Design

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Mini-Project and Feedback

Unit 7 Environmental Art Design

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Mini-Project and Feedback

Unit 8 Product Art Design

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Mini-Project and Feedback