印刷色数:四色
图书特色:1.岗课赛证融通;
2.内容新颖,紧跟时代步伐;
3.注重学生职业能力的培养;
4.内容编排渗透党的二十大精神。
图书简介:
进入 21 世纪以来,我国汽车行业迎来快速发展,我国自主品牌汽车的国际影响力日益提升,在国内市场与进口汽车竞争激烈。随着全球化日渐深入,新一轮汽车行业竞争已拉开帷幕,产品研发、生产制造、维修保养、销售服务等领域急需大量技术精湛、精通英语的复合型人才。为适应目前高等职业技术教育的形势和要求,本教材坚持“实践为上,实用为主”的编写原则,充分考虑高职高专学生职业发展的实际需求与英语学习的实际水平,力求贴近现实生活,展现真实工作语境。本教材内容主题涵盖汽车以及汽车行业的主要组成部分,包括汽车构造、维修检测、保养维护、营销车险、智能技术、汽车文化等;在内容编排上,兼顾专业知识的系统性及语言学习的应用性,以汽车行业所涉领域的具体岗位为主线,设置听、说、写、译等语言学习任务,以岗带学,以学促练,以练提能,使学习者在学习汽车专业知识的同时,发展职业意识,了解相关岗位需求,有目的、有意识、有计划地培养及提升语言应用能力。
目录:
Unit 1 Fundamental Structure (Ⅰ)
Part One Position Overview
Part Two Career Scenarios
Part Three Competence Development
Part Four Mini Project and Feedback
Unit 2 Fundamental Structure (Ⅱ)
Part One Position Overview
Part Two Career Scenarios
Part Three Competence Development
Part Four Mini Project and Feedback
Unit 3 Test and Repair
Part One Position Overview
Part Two Career Scenarios
Part Three Competence Development
Part Four Mini Project and Feedback
Unit 4 Insurance
Part One Position Overview
Part Two Career Scenarios
Part Three Competence Development
Part Four Mini Project and Feedback
Unit 5 Automotive Technology Trends
Part One Position Overview
Part Two Career Scenarios
Part Three Competence Development
Part Four Mini Project and Feedback
Unit 6 Car Maintenance
Part One Position Overview
Part Two Career Scenarios
Part Three Competence Development
Part Four Mini Project and Feedhack
Unit 7 Automobile Marketing
Part One Position Overview
Part Two Career Scenarios
Part Three Competence Development
Part Four Mini Project and Feedback
Unit 8 Automobile Brands
Part One Position Overview
Part Two Career Scenarios
Part Three Competence Development
Part Four Mini Project and Feedback