印刷色数：四色

图书特色：1.岗课赛证融通；

2.内容新颖，紧跟时代步伐；

3.注重学生职业能力的培养；

4.内容编排渗透党的二十大精神。

图书简介：

本书分为八个单元，内容涉及电子商务运作模式、营销推广、数据分析、客户关系管理、电子商务物流、新零售电子商务、社交电子商务和跨境电子商务。每单元包含六部分，分别为：Background Information 背景知识、Warm up 课程导入、Position Overview 岗位简介、Career Scenarios 职场情境模拟、 Competence Development 能力培养、Assessment and Feedback 评估与反馈。其中，后 4 部分提供了阅读、听力、口语、词汇等多种练习模块，旨在全面提升学生的专业英语应用能力。

目录：

Unit 1 Business Models of E-commerce

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Assessment and Feedback

Unit 2 Marketing & Promotion

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Assessment and Feedback

Unit 3 Data Analysis

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Assessment and Feedback

Unit 4 Customer Relationship Management

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Assessment and Feedback

Unit 5 E-commerce Logistics

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Assessment and Feedback

Unit 6 New Retail E-commerce

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Assessment and Feedback

Unit 7 Social Commerce

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Assessment and Feedback

Unit 8 Cross-border E-commerce

Part One Position Overview

Part Two Career Scenarios

Part Three Competence Development

Part Four Assessment and Feedback